If your hair is:
And you want to:
You'll love from Biotera®:

Sensitive
Skin & Scalp

Gently cleanse
without fragrances,
dyes, parabens
& gluten

hypoallergenic

Dull

Add 50%
More shine*

*When using the Biotera Shine Sweet Shampoo, Conditioner, Glaze and Mist vs. untreated hair.

shine sweet

Moisture-deprived and Drab

Infuse hair with a
whole lot of moisture
plus a pop of sheer,
shiny, flexible tint

sheer illuminator

Fine or
Limp

Give the appearance
of 5,000 more hair
strands*

*When using the system of Biotera Ultra Thick & Full Shampoo, Conditioner and Treatment vs. the shampoo alone

ultra thick and full
 

Extremely Dry
or Overworked

Deeply condition
and rehydrate

ultra moisturizing
 

Dry or Damaged

Restore moisture
balance, manageability
and shine

moisturizing
 

Very Dry,
Damaged,
Color-Treated

Keep hair color
bright & vibrant by
over 88%*

*When using the system of Biotera Ultra Color Care
Sulfate-Free Shampoo & Conditioner

ultra color care

Color-Treated

Preserve color
brilliance

color care

Long or
Growing Out

Keep hair longer,
stronger & healthier*

*Against combing breakage on damaged hair vs. a
non-conditioning shampoo

long and healthy

Frizzy or Unruly

Lock out frizz for
3 days, even in
high humidity*

*When using the Biotera Anti-Frizz Intense Smoothing Shampoo, Conditioner, and Leave-In Conditioner

anti frizz

Oily or
Weak, Fragile

Strengthen and
reduce breakage
by 50%*

*Combing breakage on damaged hair vs. non-conditioning shampoo when using Biotera Revitalizing Shampoo & Conditioner

revitalizing

Fine or Limp

Add body, bounce
and fullness

volumizing

Oily or Dirty
and Needs
a Fast Fix

Clean hair
without water

dry shampoo
 

In Need of Style

Tame flyaways, get
lasting body & shine
and lock in style

styling