Discovered in nature, unveiled by science

It feels good to know that you’re nourishing your hair with products that are safe and gentle. It feels even better to know that they really deliver. And that’s why we’ve unveiled a completely reinvented Biotera that you can feel even better about.

How did we do it? We removed all parabens, added 100% more botanicals and extracts to restore hair back to health, and made each formula work harder for you by infusing the power of advanced science.

It all adds up to professional products that promise to help your hair’s natural beauty thrive.